Saltway Landscapes

Saltway Landscapes is a new landscaping business in Droitwich, Worcestershire, named after the old Salt Way that carried salt out of the town. The brand identity is built around that road. The spine of the leaf in the logomark traces the route, and pulled out on its own it becomes the line that runs through everything the brand touches. Grounded, crafted and quietly proud.

Saltway Landscapes primary wordmark on Forest Khaki
Saltway colour palette: Linen Cream, Forest Khaki, Muted Teal, Soft Leaf and Billy Orange
Saltway Landscapes circular badge wordmark in Linen Cream on Forest Khaki
Saltway horizontal lockup in Muted Teal over the leaf pattern on Soft Leaf
Saltway stacked lockup with ringed logomark on Billy Orange
Solid Saltway leaf logomark in Linen Cream on Muted Teal
Billy face illustration in Linen Cream on Muted Teal
Saltway leaf illustration in Linen Cream on Forest Khaki
Saltway tree illustration in Billy Orange on Linen Cream
Saltway shovel illustration on Soft Leaf
Saltway rolling landscape line illustration on Linen Cream
Full Billy illustration in Soft Leaf on Muted Teal
Dark Saltway site sign among hedges with the leaf illustration cut out and the circular badge wordmark

A palette led by Linen Cream and Forest Khaki with a flash of Billy Orange, Alpino and Cabinet Grotesk type, a pattern set, a hand-drawn illustration set and Billy, the client’s own dog, drawn as the brand mascot. Then the system went to work on signage, street posters, billboards, workwear and merch.

Saltway Landscapes street poster in Billy Orange with the leaf logomark cut out to reveal planting, on a city pavement
Meet Billy: illustration of the client's dog, Saltway's furry mascot
Tote bag printed with an oversized Saltway leaf logomark
Khaki Saltway t-shirt with the circular wordmark in Billy Orange
Saltway Landscapes billboard on a planted kiosk: Made in Droitwich. Grown for years.
Saltway logomark and wordmark printed on dark workwear
Saltway colour-blocked jacket with the logomark on the chest
Cream enamel mug printed with Billy the dog and a small orange Saltway logomark, set in sand
gpt alogo zoom in
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sww mockup
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